Jef I Richards, advertising expert
Indeed, it is the advertising professionals who, through their creative renderings, using a few good pictures and a few good words, help sell almost anything under the sun. Marketing as a function would be very dry without advertising.
Work of Advertising Professionals
A career in advertising is very creative and generally gives lot of professional satisfaction. Advertising professionals work in close coordination with the companies whose product or service has to be promoted or sold. They first decide about the desired outcome of the advertisement planned and then accordingly work out a strategy. This part is usually done by senior people in the advertising agency and the marketing team of the company.
The advertising agency then gives the work of developing the advertising material to the creative team. The creative teams work on different ideas and after lot of fine-tuning, produce the advertising material for different media like Print (newspapers or magazines), Radio (in the form of radio advertisements or jingles), TV (in the form of TV advertisements) and Internet (in the form of online ads).
After the advertising material is produced then it is released in different Medias and it is here that the advertising people specializing in different media help the company in negotiating and buying media space for effective dissemination of the advertisement.